Following a blog review by Ken Hammond, who is one of the top trainers with GVO, and also a highly sought after copywriter known as the “Marketing Maverick” , I’ve made a few changes to this blog.
The video shows the “Before” version and what you see now is the result of some of his recommendations, so…
…thanks Ken!
It wasn’t so bad in the “hot” seat, but here’s what I had to do and why.
1. The header on the theme I originally used included a lot of images. Most marketers recommend you have a very small header so people don’t have to scroll to read the content.
2. It was recommended the welcome video on the sidebar of my site be set to auto-play and whilst I haven’t done that I did set the one on this post to begin as soon as you landed on the page.
Personally, I hate it when videos start to speak as soon as you land on a page, but I hate it even more if there are no controls and you can’t pause or stop it.
Anyway, I’m guessing you might feel the same too, so IF you want to listen to my brief message over to the right I’m sure you’re clever enough to hit the start arrow, aren’t you?
3. I had a blue dotted line around my opt-in box to make it stand out more, but that took up valuable advertising space so I’ve removed it.
4. I changed the “Submit” button in my opt-in form to “Instant Access”.
5. The invitation for you to sign-up for my reports has been amended.
6. I removed the meta details because only I need to log in and out of this site and I can do that through my WP-panel.
7. I added a link to my interviews
So, what do you think Ken…
…is the seat cooler now?
Jean
P.S. Blogs are always works in progress and the nice thing about them is they are “easy” to update and change, so the theme you see today may not be the one you’ll possibly see in the future.
Tags: GVO, GVO six week blog challenge, GVOAcademy, Jean Shaw, Ken Hammond
